Similar to Facebook in functionality, LinkedIn is a social media site specifically geared toward business professionals. It’s a little different from Facebook and Twitter, however, in terms of audience. Where those sites are focused toward general audiences, and for your purposes, customers, LinkedIn is a place where you’ll be networking with colleagues within the insurance industry and other businesses in your community.
Tips:

•Like Facebook and Twitter, it is important for you to reserve your agency’s name and find out how your competitors use the site.

•Look for current customers who may be using LinkedIn and connect with them.

•Make good use of the “recommendation” feature – recommend businesspeople you like and maybe they’ll return the favor. Also, you could ask

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